The Secret Life of Brands (and People)

Ever tried to describe yourself in five words? It’s surprisingly hard.

Now try describing your best friend… easy, right? The words flow.

That’s the thing about perspective. We’re often too close to ourselves – our brands, our businesses to see clearly.

Like Walter Mitty‡ (the daydreamer), we can get lost in imagined futures, big plans, or chasing the perfect moment.

Still from The Secret Life of Walter Mitty (2013), directed by Ben Stiller. Image © FilmGrab.
But clarity doesn’t come from dreaming; it comes from appreciating what’s already there.

The heart of your brand is often already beating. You just need help hearing it.

Take a step back. Ask someone how they see you.

You might just find your real brand was hiding in plain sight.

Still from The Secret Life of Walter Mitty (2013), directed by Ben Stiller. Image © FilmGrab.


‡ If you’ve never seen The Secret Life of Walter Mitty, here’s the IMDb link. It’s definitely worth a watch and features a great soundtrack.