EdgeIQ · Market intelligence platform
Know your firm's market position. And how to improve it.
EdgeIQ eliminates guesswork by measuring exactly how the market sees, evaluates and trusts your firm — identifying the gaps and delivering a clear plan to strengthen your competitive edge and accelerate growth. Built for SME financial services: advice firms, accountancy practices, insurers and brokers alike.
Free report · No obligation
What it does for you
Built to win you better clients, and lead your niche.
See what's costing you clients
What clients think of you and what you think of yourself aren't always the same. We audit 500+ observable market signals to measure exactly how clients find, evaluate and trust you — removing all subjectivity from the data and your growth strategy.
Benchmark against your direct competitors
Your score plots your position on the Competitive Edge Index — benchmarked directly against the firms you compete with. See exactly where you hold the advantage, and where you're losing ground.
Know your next move
Your position identifies the exact priorities to take your firm to the next level — re-aligned every quarter as your market and position evolve.
See your growth in motion
Tracked quarter on quarter, your Competitive Edge Index score gives you a single, objective measure of how your market position is strengthening and the commercial momentum building behind it.
Trust architecture
Why it pays
What a dominant competitive edge unlocks.
Capable firms often hit a growth ceiling for a predictable reason — not lack of talent, capability or ambition, but the absence of a structured approach to building market position. Without an objective, insight-driven strategy, the wrong clients fill your pipeline, margins erode, market share slowly transfers to better-trusted competitors and the enterprise value you're building quietly diminishes — regardless of how hard the firm works.
Across the firms we benchmark, those that build a distinct competitive edge and dominant Index position break through that ceiling. The numbers reflect it:
Explore the platform
The tools to understand, own and grow your market position.
One intelligent platform that gives you a complete, objective picture of your market and where you stand within it — identifying exactly where to focus and what actions will drive your firm's growth. Click around and explore it for yourself.
See who's winning the searches your clients make · click a search · sample data
Where ChatGPT and the answer engines send your next client · illustrative of the GEO audit
How your reputation reads to the people checking you out
"I can't see what you charge or what happens next. I'd bounce here."
"You say who you're for in the first line. I'd keep reading."
We model every audience you serve, then test every page and every word against them. Try the full review demo below ↓
Re-scored quarterly · five pillars, eight measured areas
- 01Trust Architecture — observable trust signals, credentials, proof.
- 02Brand Integrity — message consistency with ideal decision-makers.
- 03Market Visibility — found where ideal clients look.
- 04GEO Discoverability — authority in AI search & answer engines.
- 05Customer Acquisition — pathways that attract & convert.
- 06Market Resilience — defence against rivals, AI & disruption.
- 07AI Readiness — fit for an AI-first environment.
- 08Innovation Fitness — capacity to outpace change.
Every audited page · 7 trust principles · live traffic beside every score
The raw layer your reports are written from — worst pages first, because that's where the next win is. Click any row in the app for what builds trust and what breaks it.
Always-on guardianship · set against the 5,174 financial firms in the Edge Index
EdgeIQ watches between re-scores — and tells you before a prospect notices.
Your priority plan · Q3/26 · tick or cross each one — your call is remembered
Plain English, tied to a pillar, ordered by impact — each names the SOP that gets it done. Cross one off and it never comes back; your reason steers the next quarter's plan.
Start from working drafts, never a blank page
Win the local search shortlist
Open →Case study, client-approved
Open →Review-collection emails
Open →This preview is illustrative only and does not reflect the full functionality of EdgeIQ. Book a demo to explore the platform in full.
Trust profiles
See your firm through your clients' eyes.
We model every audience your firm needs to reach — then test every page, word and communication against them. So you know exactly what resonates, before it reaches the market.
Feedback on designs & content
Your pages, reviewed through their eyes. Go on, click a reaction.
"I can't see what you charge or what happens next. I'd bounce here."
Talk about this →"Named clients and real reviews, right where I'm checking you out."
Talk about this →A visual reference guide, per audience
The card your team designs and writes against.
Runs a growing firm and researches suppliers late at night, between everything else. Wants to decide fast, see proof, and not be sold to.
👍Builds trust when
- Pricing and what-happens-next are visible up front
- Proof sits one click from every claim
- Replies come from a named person, quickly
👎Breaks trust when
- He has to book a call just to learn the basics
- The copy talks about you, not his problem
- Reviews can't be verified or traced to a person
Pricing
Remove the guesswork. Empower your business.
EdgeIQ
- Market intelligence that defines your growth strategy
- Your competitive landscape, tracked and benchmarked
- A dynamic action plan, built on live market insight
- Trust Profiles for every audience you serve
- Templates and playbooks, ready to use
Free Library
- Free growth guides and playbooks
- Templates and frameworks, ready to apply
- Free Competitive Edge Benchmark Report
Keen to grow faster? Growth Partners takes everything EdgeIQ reveals and puts our expert team to work on it — a fully managed growth programme, built around your firm's current position and its commercial aspirations. The next step for firms serious about leading their niche. Learn more →
Due diligence
The questions we're asked most.
Is the free assessment a website audit?+
No, but it does include one. The Competitive Edge Assessment analyses 500+ market signals across a comprehensive range of customer touchpoints — from your website, content and social presence to industry publications, review platforms, professional credentials and more — then benchmarks everything against your named competitors. Free, delivered in around three working days.
What does EdgeIQ cost?+
£399 a month + VAT for the full platform, including your priority plan, portal access and ongoing market intelligence. £598 a month bundled with a Forge-built website, where site updates are made as part of the package.
How often is my score updated?+
Market position doesn't shift overnight, and neither should your score. EdgeIQ re-scores your firm periodically, giving sufficient time for strategic changes to take effect and for genuine market movement to register. This ensures every re-score reflects real progress, not noise.
Can EdgeIQ track how AI assistants describe my firm?+
Yes. Alongside search rankings, EdgeIQ measures your AI visibility — how assistants like ChatGPT answer questions about firms like yours — and the GEO audit shows what to fix.
Start here
Your free Competitive Edge Benchmark Report.
See exactly where your firm holds a competitive edge and where there is ground to gain against the firms you compete with.
Your position
The Edge Index
The Forge Partnership
Competitive Edge Benchmark
Prepared for your firm
Pillar by pillar
Where you're exposed
"You say who you're for in the first line. I'd keep reading."
Talk about this →