Sturgeon Capital is an established London-based investment manager with a highly specialised focus on venture capital investments in the Silk Road Region. Led by an experienced team of professionals, they are well-known and respected for their investments in the region. As a growing team, they were looking to further develop their business and investment portfolio. Sturgeon Capital has strategic partners throughout the region and is authorised and regulated by the UK Financial Conduct Authority.
Following changes in management and investment strategy, Sturgeon Capital needed marketing support to communicate their new direction and attract potential investors. They were hyper-focused on the Uzbekistan market with a newly established fund but were unsure how to find and engage with potential investors online. Their goal was to raise awareness of their expertise in the market and become the most recognised investment manager in the country. With minimal internal marketing expertise, they needed a partner that could support them from strategy to execution.
To ensure a perfect alignment between Sturgeon Capital’s ambitions and their marketing activities, we first worked closely with their team to gain a deep understanding of their business and new direction. Once the strategy was developed, we identified that their existing website did not accurately convey their message or support advanced marketing tactics. Therefore, we re-platformed their website, building a site that would facilitate growth through inbound marketing activities such as content marketing and SEO.
With the launch of the new site, we focused on building value into their asset. Leveraging their internal team of experts, we created a library of thought leadership articles, white papers, and posts. This content marketing approach helped grow their digital footprint and distribute high-value content to potential investors, reinforcing Sturgeon Capital’s expertise and the unique opportunity they offer.
To further enhance their online visibility, we implemented a targeted SEO campaign that significantly increased Sturgeon Capital’s website visibility within search engines. Often achieving the top position for their niche keywords. For highly competitive keywords, we supplemented organic growth with Google Ads, establishing Sturgeon as a leader in the space.
We also implemented both an organic and paid social media strategy, raising brand visibility with thought leadership content on LinkedIn and Twitter. To expand their reach beyond their established network and target an audience interested in investing in the fund, we ran an advertising campaign on LinkedIn, generating significant views and engagement.
As Sturgeon Capital’s investment focus expanded to include a broader range of frontier markets, such as Bangladesh, Pakistan, Egypt, and Central Asia, we once again helped develop their website and digital presence to convey their new message. The Forge Partnership has been providing ongoing marketing and website development support to Sturgeon Capital for many years.
380% website visitor growth
within first 6 months of campaign
91,762 ad views
by target audience
- Increased brand visibility and awareness