Huggins Wealth Management underwent a rename and rebrand. Their old name had ceased to represent the value they deliver to clients. Their old website was only generating around 1% of new business enquiries. They needed a new visual style, integrated with a new logo that had already been delivered, to represent their reputation for reliable, trustworthy and straightforward advice, while reflecting their belief in using the best that new technology can offer to improve the service for their clients.
We worked with Huggins Wealth Management to extend their logo visual style to a wider set of communications material, ensuring it spoke to their client demographic; to reimagine and explore how new and existing clients could engage with them through the website; to create a digital marketing strategy and campaign; and, for the website to support marketing efforts.
We then delivered the site and initial marketing campaign, refining the approach and functionality through a series of quick iterations. This delivered a return on investment quicker than normal and ultimately performed better thanks to the iterative refinement.
- 400% growth in client enquiries via website
- Improved customer enquiry fit with services available
- Ability to self-manage website content improves content management efficiency and speed